5 Key Strategies for Elevating Your Corporate Video Content

Corporate videos don’t have to be boring. And no – you don’t have to rely on gimmicks or ride social trends to increase your viewership.

In this article, we’ll cover some best practices for creating corporate videos so you’ll have everything you need to start producing content that resonates with your audience and keeps their attention. 

What’s a corporate video? 

Corporate videos are used to help audiences achieve a particular business goal, rather than being created for entertainment value. As a result, corporate videos can be about any topic that’s relevant to your organization’s needs or objectives. 

Here’s an overview of the main types of corporate videos: 

1. Training videos: Created to educate employees on various topics, including company policies, new tools, or skills. Onboarding is another main use case of training videos. 
2. Promotional videos: Designed to highlight company culture, products, or services to attract new customers or employees. 
3. Product demo videos: Intended to illustrate how your product’s features can solve problems for your target audience. 
4. Corporate event coverage: Developed to recap conferences, seminars, trade shows, or other activities, typically used for internal communications or marketing purposes. 
5. Testimonial videos: Produced to showcase the positive experiences of satisfied customers in order to build credibility on the company’s products or services. 

Above all, because these videos are typically distributed across various platforms, it’s important that the information is conveyed in a clear and compelling way. 

How are companies producing corporate videos with AI?

Imagine having the ability to create a high-quality corporate video without ever needing to pick up a camera. Fortunately, this is already possible thanks to AI video tools like Colossyan, which leverages AI avatars to bring your scripts to life. 

You might be wondering – how exactly are companies using AI video today?

Both B2B and B2C companies are using AI video tools to create more engaging and interactive training modules, including compliance training videos. Even enterprise-size B2B companies are using this technology to produce product explainer videos, employee training videos, and other corporate videos at scale and at a fraction of the cost.

This is possible due to the standout visual effects that tools like Colossyan offer, which includes a library of more than 100 distinct, human-like AI avatar presenters. 

These virtual presenters can serve as on-screen hosts for corporate videos, eliminating the need for hiring actors or shooting live video footage. Additionally, these AI avatars can deliver scripts in various languages and accents, making it easy to produce a great corporate video for a diverse, global audience.

Here’s an example of what a compliance training might look like in Colossyan: 

Whether you decide to leverage AI video technology is up to you. But if you really want to improve the quality of your online videos, you should at least start implementing the following strategies.

How to upgrade your corporate videos in 5 steps 

There’s always room for improvement when it comes to video creation, so let’s take a look at 5 things you can do to improve the quality of your corporate videos. 

1. Add high-quality captions to boost engagement

Creating corporate videos that effectively engage customers requires thinking beyond just high production value. You also need to ensure accessibility and provide multiple viewing options. That’s why adding professional captions should be a core part of your video content strategy.

For example, captions make corporate videos accessible for those with auditory issues. They also help people watch without sound in quiet environments or consume content faster through reading.

In fact, some studies suggest that 82-94% of people view videos without sound – specifically when viewing short-form videos on social media.

But captions aren’t just reserved for Facebook and Instagram videos. The best corporate video examples also use captions for these benefits:

• Precise transcription so captions mirror spoken words
• Proper caption positioning to avoid blocking visuals
• Optimized caption timing in line with scene changes
• Easy readability via legible text styling

Including captions for your videos is also a quick way to make your informative and entertaining promotional video content accessible to more customers across more devices.

2. Include multiple language options

Using corporate videos to spread your company’s message with your target customer is much easier said than done. For instance, if you’re a global brand, you’ll want to customize your company video footage to connect better with international audiences.

And what better place to start than by offering your video content in multiple languages? Whether you’re producing training videos, social media promos, or client testimonials, enabling multi-lingual accessibility allows you to cater to diverse demographics more effectively.

Top brands have already realized the power of this approach. For example, IKEA creates furniture assembly videos in English, Spanish, French, and Arabic to cater to the needs of its global buyers. With the right tools, you can choose between subtitling your corporate videos or re-voicing the scripts, too.

This is one area that an AI video tool can help you save time in. Colossyan’s ability to instantly translate your video scripts into over 70 languages – complete with subtitles – makes the process of dubbing your corporate videos easier than ever. 

However, no matter what tools you use, simply offering the option to produce an interesting corporate video in multiple languages will greatly improve your videos’ accessibility.

3. Design custom thumbnails  

Let’s move on to some ways that the best corporate videos are increasing their click-through rates: adding a custom thumbnail.

In marketing videos, the thumbnail acts as the first impression for driving clicks and building brand awareness. Investing in eye-catching custom thumbnails is imperative if you want to amplify the reach of your video project and ensure that your hard work doesn’t go to waste.

But what makes a good thumbnail, exactly?

Typically, an effective thumbnail incorporates vibrant colors, concise text overlaying relevant imagery, your company logo, and any recognizable faces associated with a company’s brand image. Streaming services excel at this kind of thumbnail design. For example, Netflix A/B tests multiple options for its original shows to find what performs best across a global subscriber base.

Similarly, most full-time YouTubers rigorously track the click-through rates of their various video titles and custom thumbnails, iterating them until they discover what leads to the most clicks. These same rules apply to your corporate videos.

The good news is that you don’t need to be an expert designer to start creating great designs.

Crafting custom video thumbnails is now faster and easier with design tools like Canva and PicMonkey, which provide various stock templates that your teams can easily customize. 

However, many Colossyan users find it’s easier to just use the thumbnail creation features available within our platform. That way, they have access to all their video creation and design tools in one place.

Once you’ve got a handle on how these tools work, you can start to experiment with different images and contrasting text colors that get your audience to click on your corporate videos and watch them the whole way through.

4. Consider your distribution channels

After you’ve made your video look good, you still need to make sure that your audiences can find it. This means you’ll have to do more than just host the content on your company website. To truly engage your target audience, corporate videos need omni-channel distribution tailored to maximize their discoverability on each platform.

A good place to start is to have your production team optimize your videos for the social media channels that your customers prefer. For example, square 1:1 aspect ratio performs better on Instagram and Facebook feeds, while landscape 16:9 is better for YouTube watch pages. If you’re a B2B business, you may want to resize your corporate videos for LinkedIn as well.

You can also leverage video search engine optimization (SEO) to ensure that your company’s videos show up organically across Google and YouTube. For example, you can tag your YouTube videos with relevant keywords and optimize the titles and descriptions using SEO best practices to rank higher in search results.

Similarly, outside of SEO, you can use hashtags and video captions on Instagram, LinkedIn, and other social channels to drive more profile visits and meaningful engagement from professional communities that are relevant to your brand. Sure, you could always promote your corporate videos via paid ads, but optimizing them organically is one of the best ways to reach new and engaged audiences.

5. Collect data to track your results and iterate

Finally, once you’ve done everything you can to distribute your corporate videos, you should analyze their performance metrics like completion rates, conversions, and engagement for each distribution channel to double down on what works. 

To make this easier, platforms like YouTube, Wistia, and Vidyard simplify video analytics for businesses. Within these platforms, your team can evaluate both top-level and time-stamped interaction data and identify what sections of your corporate videos resonate best with your audiences and drive the most engagement. 

And once you have this data, you can then run A/B tests. Testing different custom video thumbnails while keeping your video content the same is a simple test you can run.

Likewise, promoting the same video captioned differently across platforms is another possible A/B test. Once you’ve set up the different captions, you can analyze peak drop-off points in your corporate videos to assess what performs better at scale.

You don’t need to nail these tests the first time around. But by regularly analyzing your video performance and making small, meaningful changes, you’ll start to reach new audiences across channels.

Create more engaging corporate videos with Colossyan 

If you’re still looking for other ways to upgrade your corporate video production process, an AI tool may be worth looking into. After all, you won’t need any special gear, film crew, or actors to create consistently great corporate videos – and you can do so on a tighter budget. 

With Colossyan, all you’ll need is a good corporate video idea to get started. Or, if you already have a document outlining the information relevant to your video, you may want to utilize Colossyan’s document-to-video feature. 

Document-to-video makes it easier to get your video project off the ground by transforming your document into a video draft – complete with an AI avatar and voiceover, images, and animations – in less than 60 seconds. Take a look for yourself: 

 Once the software has created your first draft, you can make the necessary edits. No need to hire professional editors – you can do everything from Colossyan’s easy-to-use video editor interface. 

AI tools like Colossyan don’t just save your team hours of precious time, but they can create higher quality results that are more effective at engaging your audience. 

Want to unlock the full potential of AI video creation and create fast, scalable videos for your business? Schedule a demo with our team to get started.

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