How to Translate a Video Instantly Using AI

Video is king for content creation. Whether it's for social media marketing, customer service training, or a product demo, video is the most engaging form of content. 

In fact, 99% of marketers say videos have helped increase customer understanding of their product, and 87% of people report purchasing a product after watching a product demo. 

Long story short – videos are a powerful medium, and certainly one that can drive business outcomes. 

Translated video content is also a great way for teams to share marketing and training content with audiences across the globe. An AI video translator like Colossyan will automatically transcribe and translate your video into your desired language in just minutes.

In this blog, we're sharing the benefits of AI-powered video translation and a step-by-step guide for translating a video yourself. 

What is video translation?

Video translation is when a video is translated into a different language, either with translated subtitles or a new audio file. The purpose of video translation is to make a video more accessible to audiences and improve knowledge retention and understanding. 

Traditional translated video vs. AI-powered translation 

Traditionally, creating video content in multiple languages has been time-consuming and expensive. 

You would typically need to hire multilingual actors and re-film your content multiple times to create videos in each of your desired languages and go through the process of manually editing each version of your content. 

The problem with this approach? Creating one video manually can be super expensive and time consuming – not to mention the time and cost requirements involved in creating separate videos for Spanish, French, or German, for instance.

All in all, manual translation poses significant barriers to making content widely accessible, and it will often involve manually typing your captions, reshooting footage, or rerecording your audio. 

Instead, imagine having the ability to automatically translate your videos by simply clicking a button – and even having the ability to translate the same video into 85+ different languages, while also ensuring your subtitles, on-screen text, and audio files are also translated automatically. 

Fortunately, this is now possible with AI-powered translation – and it doesn’t require extensive time or costs. 

Instead, AI video translation tools like Colossyan are significantly faster and more user friendly than traditional translation methods. It's more accessible for start-ups and small businesses as it removes the additional expense of hiring actors, renting equipment, or paying for your video to be translated into other languages. 

You can even use AI avatars as your on-screen talent to make your translated videos feel more personal. Your avatar's lip sync, audio files, and subtitles are translated automatically into your target language with just one click. No need for reshooting or adding translated subtitles manually. 

Also read: What Is an AI Avatar?

AI-generated subtitles can achieve up to 99% accuracy in translations, making it the easiest way to add subtitles. You can transcribe videos into 85+ languages with synced subtitles in less time than it would take to open Google Translate. 

3 reasons to translate your videos 

A translated video is a great resource for your company, allowing you to connect with your audience in new ways. 

You can drive traffic to your website from a global audience or engage employees internationally by ensuring that all the videos in your campaign or training program are translated into each relevant language. 

1. Reach a global audience by going beyond language barriers

Using a video translator makes it easy to connect with viewers who speak other languages without prolonging the video creation process. 

Let’s say you wanted to send a company-wide announcement video to your entire company, but language barriers pose an obstacle. 

With an AI video translator, you can simply create one video and translate it to as many language variants as you need in just seconds – allowing you to distribute your message quickly and efficiently. 

Plus, this way, the entire company receives the exact same content, just delivered in their native language. 

Also read: A Complete Guide to Using Videos in Corporate Communications

2. Improve comprehension and engagement 

Video is the most impactful form of content, but only provides the full benefits when it's delivered in the audience's native language. 

Just think about the last training module you completed. How much information do you think you would’ve retained had it been in a language you only somewhat understood? 

Likely not much. That’s why easy translation capabilities are a must for anyone creating content that requires information retention. 

Pro tip: Colossyan’s video analytics feature helps you track viewer performance on educational quizzes and more. 

But training videos are hardly the only application for video translation. 

When you translate YouTube videos, for example, you'll get higher engagement from viewers who speak multiple languages, converting to better outcomes and improved ROI.

Related: How to Make AI YouTube Videos in Under an Hour

3. Boost accessibility and inclusivity in just a few clicks

You might be surprised to learn that 40% of the global population doesn't have access to educational content in a language they speak or understand, according to a UNESCO study. 

When creating learning content in the workplace, an AI video translator helps improve accessibility and create an inclusive work environment for all. 

This is particularly important for companies with deskless workers, especially those with robust safety training requirements. Safety training is pointless if every worker doesn’t understand the content clearly – something an AI video translator can help with. 

For example, Xylem Tree Experts uses Colossyan to educate its multilingual workforce on its policies and procedures to ensure training videos are delivered in a language each employee understands. 

How to translate a video in 4 easy steps with an AI video translator

Reaching a global audience has never been easier than with an AI video translator. 

Whether you want to translate YouTube videos or create a more inclusive training process, it's easy to generate AI videos in just minutes. 

Below, we're sharing the 4-step process of translating a video into different languages using Colossyan.

Step 1: Choose an AI avatar

When creating a new video in Colossyan, you’ll first need to decide whether you want your video to feature a realistic AI avatar as your main video presenter, or if you prefer to stick to narration only. 

Colossyan’s diverse AI avatar library offers 200+ options for avatars of all different ages, ethnicities, and professions to ensure your content accurately reflects your message, brand, and audience. 

Keep in mind that once your video is generated, your avatar’s lip sync will accurately reflect the script – even when translated into different languages. 

Step 2: Write your script and design your video

Next, you’ll want to add text to your script box on the left side of your screen. You’ll have the option to choose whether you want this script read as avatar dialogue or voiceover narration. The text you add to your script box will ultimately match your video subtitles, so it’s important to give it some thought. 

Read next: How to Write a Standout Video Script in 7 Simple Steps

After you’ve chosen an avatar and added your script, it’s time to work on your video’s visuals. Do you want to add on-screen text, animations, or perhaps background music? All of that – and much more – can all be done directly in Colossyan. 

Step 3: Automatically translate your video

Once your video is ready, it’s time to translate it! To do so, select the flag icon in the top right corner of the video editor. 

Colossyan supports 87 different languages – select as many languages as you'd like to generate an AI video for. 

From there, your video translation will happen automatically with just one click, giving you a different video variant for each language. Note that the language you built your original language in is called your default language variant.

The script and text for your video will be automatically translated, but any uploaded audio, images, or files will remain the same. 

Here’s how it works: 

You’re able to edit each language variant independently, in case any additional video localization is needed. 

Step 4: Generate your multilingual videos 

Once all of your language variants look good, it’s time to generate. Click the “Generate” button on your default language variant. All of your selected language variants will generate as separate videos. 

After the generation is complete, you can download your video, share it via a link, or embed it. You’re free to upload your new video to your YouTube channel, website, training platform, or advertising campaign. 

How AI video translation can boost business outcomes 

AI video translation is a win-win for businesses. 

Global companies are positioned to benefit most from AI video translation, as accessible content improves communication and information sharing among team members. 

Not to mention, an AI video translator can cut your video production costs by 80% – leading to significant cost savings over manual translation. 

And when creating customer-facing content, such as marketing videos or product demos, having the ability to create content in languages you don’t even understand can have a groundbreaking impact on your business reach, and positively impact your bottom line in the process. 

Start translating your videos for free with Colossyan

Video translation makes your content accessible to non-native speakers, both within your company and globally. However, hiring a video translator can be expensive and reshooting individual videos can quickly eat away at your budget. 

Fortunately, using an AI video translator allows you to say goodbye to adding subtitles manually and paying for expensive reshoots. 

With Colossyan, it's never been easier to create an AI video and translate that video into over 85 languages to meet the needs of your unique audience.

The best part? You can simply regenerate your video if your material changes – no need to reshoot anything. 

Save time, cut down on costs, and unlock greater flexibility when creating videos. Try Colossyan for free today or schedule a time with one of our experts to learn more.