5 Great Interactive Video Examples & How to Create Your Own

Video captures our attention and keeps us engaged – but creating high-quality video content can be complicated, time-consuming, and expensive.

An interactive video involves the audience, just like a video game. This helps keep viewers more engaged, and better immerses them within the video, which is just one reason why training content makes for great interactive videos. 

You might think you need expensive equipment or to pay to outsource your editing to create high-quality interactive videos. That's where AI-powered videos come in, the easiest (and most affordable!) way to replace static videos with scalable interactive videos that encourage active engagement.

In this blog, we're sharing five of the best interactive video examples you can create using Colossyan. These interactive video examples showcase how you can use branching scenarios and quizzes to provide viewers with immediate feedback on their decision-making. 

What is an interactive video?

Any content can be turned into an interactive video, from shoppable video content to short videos focused on customer education.

Unlike traditional videos, interactive content involves the audience, requiring them to react to prompts or make decisions on screen. 

Interactive video elements might include: 

• Clickable hotspots with links to extra resources
• Quizzes at specific checkpoints to gauge understanding
• Branching scenarios with different decision-making options
• Forms for data gathering

These interactive elements can test the viewer's understanding and promote better knowledge retention by gamifying their experience with video content.

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The benefits of interactive video content

Interactive videos are the next frontier of content creation, both for B2C and B2B companies as well as Hollywood executives. There's no shortage of interactive video examples across almost every industry.

For instance, Netflix debuted 'Choose Love' in 2023 as an interactive rom-com movie to boost audience engagement, while Honda launched its 'The Other Side' campaign in 2015 with interactive video ads showing how one Honda driver could use the Honda Civic Type R in different ways.

Here’s an overview of the benefits of an interactive video campaign:

Boosts audience engagement

Whether it's customer testimonials or interactive product demos, an exciting and dynamic video with interactive elements can help you tailor your marketing strategy to target potential customers at every stage of the funnel. Interactive videos keep viewers engaged and are more likely to stop the scroll.

Improves knowledge retention 

An interactive viewing experience is suitable for several different audiences and use cases – including employee health and safety training as well as soft skills education. 

In a recent study that measured interactive video’s impact on knowledge retention, 75% of students said that interactive video enhanced their learning experience. 

In the below interactive video examples, you’ll see how interactivity puts the viewer in control, allowing them to explore different decision-making outcomes by choosing different video paths – helping the audience better learn from their mistakes.

Higher conversion rates

In the average product demo video, sales reps typically share a lot of information – likely more info than the audience is looking for. Now imagine a product demo video that was highly personalized according to the features you’re looking for, without the need to sit through an extra long session. 

A more efficient and personalized demo experience might make you more likely to try the product, right? Viewing experiences that are more interactive and targeted speak more directly to your pain points, making them more likely to result in a conversion.

5 engaging interactive video examples

Interactive videos help you better immerse your audience within the viewing experience. Luckily, there are endless ways to use interactive videos – the possibilities for interactive video are endless.

The five interactive video examples below showcase the ability to transform any audience into active participants, helping to boost engagement, enhance knowledge retention, and increase conversion rates.

Interactive product demo example

Interactive product demos are the modern sales pitch, answering frequently asked questions and showcasing the potential of your product. It's a great alternative to 1-on-1 demos without sacrificing the personal experience.

With branching scenarios, you’re able to allow viewers to customize their own product demo experience. For example, in the below video, viewers are able to choose to learn more about how to create videos, how to translate videos, or how to share videos – depending on what feature they’re most interested in. 

Soft skills training example

Soft skills training videos are a great fit for interactivity, as they allow you to place viewers within the scene and allow them to decide how they should act in various situations. 

Interactive branching scenarios give your scenario-based training an extra level of realism by allowing viewers to actually practice their decision-making in a risk-free environment. 

Plus, combining multiple-choice quizzes and branching within your videos allows you to introduce multiple content pathways, which enables employees to explore different outcomes, even if they don't select the correct answers.

Check it out: 

Cybersecurity training example

Implementing proper cybersecurity training is an important part of ensuring your employees are compliant with rules and regulations – meaning you’ll want cybersecurity training that leaves a lasting impact on employees. 

In the below interactive cybersecurity training example, viewers are able to experience the consequences of their decisions in different scenarios, leaving them with a lasting impression of how to act when confronted with a data breach or other security issue.

One of the main benefits of interactive video training is that you can create rather complex decision-making situations, allowing users to course correct after making a poor decision, or even jump back to a previous scene to try again. 

Additionally, cybersecurity training can be rather dull, so gamified training can be more impactful for employees who are not digitally savvy or familiar with technical lingo.

Sales training example

Sales training is yet another great candidate for interactive training videos, as practice makes perfect. 

Interactive content enables sales representatives to choose how to respond to tricky questions from prospective customers, and better understand why some sales techniques are more effective than others. 

With extensive interactive training under their belt, your sales team will be better equipped to make the most of their one-on-one time with potential clients. 

Health and safety training example

Just like cybersecurity training, failing to properly train employees on health and safety guidelines can have detrimental consequences for a company and its employees. 

It’s easy for important safety information to get lost in lengthy PDFs or other text-heavy documents. Instead, interactive videos are more effective at checking learner understanding throughout the video and keeping viewers engaged. 

For instance, the following interactive experience uses multiple-choice quizzes to check whether viewers understand how to properly lift heavy machinery: 

How to create an interactive video in minutes with AI

Colossyan is the only tool you need to make an interactive video. Our easy-to-navigate AI video generator streamlines your workflow, making it easy to create personalized and scalable learning videos that deliver better results and higher engagement.

Looking to create an interactive video in a short amount of time? Keep reading for how you can do so with Colossyan: 

1. Choose an AI avatar 

Once you’ve started a new draft in Colossyan, begin by selecting the perfect AI avatar to bring your video to life. 

Colossyan offers a diverse library of 200+ professional avatars representing different ages, ethnicities, and styles to match your audience or message. 

Or, for a truly personalized touch, you can create a custom avatar by uploading a short video of yourself, allowing your own digital twin to deliver your content with natural expressions and movements.

2. Write your video script 

The next step is to consider what message you want your video to convey. 

Once you’ve written your script, simply add it to the script box, and Colossyan’s text-to-speech engine will generate a realistic AI voiceover using that script once your video is generated. You have full control of which parts of your script are delivered via AI avatar dialogue, and which are voiceover narration only. 

If you’re struggling with scriptwriting, Colossyan’s AI script assistant can help write and refine your script for maximum impact and to ensure the right tone of voice. 

Also read: How to Choose the Right Interactive Video Software

3. Add your interactive elements 

Colossyan’s video creation platform is easy to use, meaning you don’t need any technical expertise to create interactive videos. 

To make an interactive video, simply drag and drop a branching scenario element or multiple choice quiz into your video design. From there, you’ll be able to customize your video paths to ensure learners receive real-time feedback based on their decisions.

Plus, you can also enhance your videos by adding text, logos, and animations within Colossyan as well. You can upload your own images and videos or use stock footage to enhance your production quality.

4. Generate your video

That's a wrap! Once you've finished editing your interactive video, all that’s left to do is generate it. During this step, Colossyan will add accurate lip sync to your AI avatars using your script. 

Once your video is ready, you can share, download, or embed your video anywhere – or even export it as a SCORM package and send it to your Learning Management System. 

Plus, Colossyan also offers video analytics, allowing you to better understand how viewers are engaging with your interactive video and understand how you can optimize it for the best results. 

Create your first interactive video for free with Colossyan

Adding interactive elements to your sales training videos, product demos, or even customer support content can provide your audience with a more engaging viewing experience that better answers their questions and supports knowledge retention.

Hopefully these interactive video examples have shown you just how versatile AI-powered video content can be. And believe it or not, you don’t have to be a video editing pro to create a high-quality interactive video. 

At Colossyan, you can recreate these interactive video examples in minutes with our drag-and-drop interface. No need for actors, camera equipment, or experience with complex editing software. 

In fact, creating an interactive video is just as easy as creating a PowerPoint. 

Unlock your company's potential with interactive videos for onboarding, marketing, and employee training. Try Colossyan for free today or book a demo with one of our experts to learn more.