Internal Communications Videos: Benefits, Tips, Best Uses

Picture this: You’re juggling multiple projects, your inbox is overflowing, and yet another company-wide email lands in your inbox – packed with dense paragraphs, buried action items, and unclear expectations.

But internal communication shouldn’t feel like a scavenger hunt. So how can companies better cut through the noise and streamline internal communications? 

One word: video. 

While traditional internal communication methods like email, Slack, or Zoom meetings can keep teams connected to some degree, internal communications videos present a solution that can help share information to employees in an efficient and engaging manner. 

Internal communications videos are key in facilitating a smooth flow of information between leadership and staff and across departments, ultimately supporting employee engagement, productivity, and ensuring alignment. 

Whether you're announcing major organizational changes, sharing quarterly results, onboarding new team members, or simply fostering company culture, video provides a compelling medium that resonates with viewers and drives genuine engagement. 

In this blog, we'll explore how internal communications videos can transform your workplace communication strategy, boost employee engagement, and ultimately strengthen your organization from the inside out. Plus, we’ll share a way to create these internal communications videos in a fraction of the time required for traditional video production. 

What are internal communications?

Internal communications refers to the processes, channels, and strategies organizations use to share information, manage messages, and foster dialogue among employees at all levels. This includes everything from conveying company news, leadership updates, training, sharing new policies, and overall building a cohesive workplace culture. 

In simple terms, internal communications keep teams informed, connected, and working toward the same goals. 

Unlike external communications, which targets customers and the public, internal communications focuses exclusively on engaging the workforce, ensuring they feel informed, valued, and connected to the organization's mission. 

Why is video essential for internal communications?

Let’s face it, emails get skimmed, dense PDFs gather dust, and important messages can often get lost. 

Internal communications videos, on the other hand, grab attention and stick, making it easier for employees to absorb and retain key information. 

It can also simplify complex information, allowing for visual demonstrations and storytelling that can help boost understanding and ensure that all employees understand the message fully. 

Fortunately, internal communications videos can be used to distribute nearly any corporate message, making them a great way to keep teams engaged and informed. 

Internal communications video examples include:

• Leadership communications such as executive messages and company updates
• Training videos that educate and upskill employees
• Crisis communication videos to confirm the course of action during emergencies
• Company culture videos that showcase the organization's values and vision
• Corporate videos designed to improve alignment and motivation

5 benefits of creating internal communications videos

Before we dive into an easy way to create internal communications videos yourself, let’s take a closer look at the top benefits of internal videos. 

1. Greater accessibility 

Video content breaks down communication barriers with subtitles, translations, and voiceovers, offering a more accessible way of distributing messages to your organization. 

And unlike Zoom calls, videos can be rewatched later on, giving employees greater flexibility to refer back to the information later on or whenever they may have questions. 

2. More emotionally engaging 

Not all messages are a good fit for text. For example, internal communications on employee benefits or company culture can come across too distant when delivered via email. 

Instead, internal communications videos also offer a valuable tool that leadership can use to create more of an emotional connection with employees, conveying body language, tone, and authenticity that would otherwise be lost in a text-only format. 

For employees at large companies, receiving regular video updates from the CEO can make upper management feel more approachable and less intimidating. 

The emotional nature of internal communications videos is especially valuable for companies with many remote employees, as it can help them feel more connected to the organization despite the physical distance.

3. Creates messaging consistency

In large multinational organizations, messages can easily get lost in translation, literally and figuratively. 

Creating internal communications videos makes sure that every employee, no matter where they are, gets the same clear, consistent message without the confusion that often comes with face-to-face meetings or long email threads.

Plus, when you create corporate videos with an AI tool like Colossyan, you can automatically translate your video in one click, ensuring everyone can watch the same video in their preferred language. 

4. Better information retention

When carefully put together, internal communications videos have the power to capture viewers’ attention instantly.

In fact, video communication enables viewers to remember 95% of information, while text-based messages only reach 10% retention levels. 

This makes video an excellent solution for training, compliance updates, and general internal comms where there is a high need for employees to retain certain information.

5. Simplifies complex concepts

While a lengthy PDF on a new company process might seem helpful, written text isn’t always the best way to explain complex concepts to your audience. 

Instead, video allows you to combine both audio and visual cues that are easier to understand. 

For example, including a screen recording walking employees through a new HR process provides significantly more guidance than a written explanation without visuals. 

Related: How to Turn an Article to Video in Less Than 5 Minutes

Use cases for internal communications videos

Internal communications videos keep employees informed, engaged, and aligned with company goals. Videos create a personal, engaging experience that keeps employee communication effective.

If you’re interested in creating internal communications videos but aren’t sure where to start, here are a few internal corporate video ideas to help you get started. 

Onboarding videos 

Internal communications videos streamline the onboarding process by providing consistent welcome messages from leadership and clear introductions to company values and procedures for new employees. 

New hires can watch these onboarding videos at their own pace, reducing information overload while personalizing the experience with faces and voices that make them feel welcome before they even meet their colleagues in person.

Training videos 

Training is one of the most powerful use cases for internal communications videos. Training videos allow employees to pause, rewatch, and learn at their own speed, all while ensuring critical information is delivered in a standardized manner across departments or office locations. 

Plus, AI video tools like Colossyan allow you to add interactivity – such as branching scenarios and multiple-choice quizzes – to your training videos and internal communications videos, allowing you to check learner understanding throughout your content. 

Here’s an example of an interactive video created with Colossyan: 

Not only can these AI-powered training videos be translated in a single click, but they can also be easily updated without the need to refilm anything, since they rely on text-to-speech technology. 

Businesses that create training videos benefit from shorter training times, improved knowledge retention, and a more efficient system of content upkeep.

Company culture videos 

Recognizing employees through internal communications videos is positive for team morale, strengthens team bonds, and reinforces the company's values. 

Incorporating video content into an internal communications strategy helps celebrate achievements, boost employee engagement, and align teams with the company's mission.

Plus, internal communications videos can add color to your company culture content, allowing your organization to highlight exceptional employees in a more engaging format. 

Crisis communications

Executives can use videos to deliver authentic messages that are more impactful than standard emails. A well-delivered video can provide guidance in uncertain times, reassure employees, and build trust by showing leadership as relatable and approachable, not just a name on an email.

Using AI to create internal communications videos

You might be thinking – creating internal communications videos sounds great, but you might not have the time or resources to bring these types of videos to life. 

You’re not alone. The long filming and editing timelines that come with traditional video production can be prohibitive for many teams. Not to mention, manually creating videos can be extremely expensive, and might not be in the budget for internal communications. 

This is where AI video comes in. 

With an AI-powered video tool like Colossyan, companies can generate high-quality videos quickly and cost-effectively – without ever having to pick up a camera. Colossyan allows you to create professional-quality videos from text alone, and add engagement to those videos with AI avatars and interactive video elements. 

Here’s a closer look at how Colossyan can level up your internal communications strategy with fewer time and cost requirements: 

• 200+ AI avatars: Colossyan’s diverse library of AI avatars allows you to choose the AI presenter that’s right for your videos, including avatars in industry-specific settings. 
• Custom avatars: Regularly creating content on behalf of your CEO or leadership team? Create custom avatars of your executives to create personalized internal videos without having to film them every time. 
• One-click translation: Instantly translate your Colossyan videos to 70+ languages. 
• Document-to-video: Looking to make an internal memo more interactive? Simply drop your document into Colossyan and we’ll turn it into an interactive video draft in less than a minute. 
• Branching scenarios: Creating choose-your-own-adventure-style training helps your audience practice decisionmaking in a risk-free environment. 

How to create an AI internal communications video in 4 easy steps

Creating an internal communications video using AI only takes a few minutes (seriously!). 

Here’s a quick overview of the steps required for a polished and professional result:

Step 1: Write your script 

A good script is the foundation of any high-quality video. Once you know what you want your video to say, enter the script into Colossyan’s script box. 

Within the script box, you’ll be able to choose whether you want the script to be read by a narrator or as AI avatar dialogue. 

Also read: How to Write a Standout Video Script in 7 Simple Steps

Step 2: Choose your AI avatar

If you’d like your video to feature AI presenters as your on-screen talent, then you’ll need to choose which AI avatars best match your audience and message. 

Colossyan offers more than 200 different avatars of all different ages, ethnicities, and professions to choose from, giving you a range of options. 

Alternatively, you can create an AI avatar of yourself if you’d like the video to feel more familiar and personalized to your team. You can also clone your voice to give your custom avatar added realism. 

Step 3: Customize your video

There are a lot of different elements that go into an engaging video – on-screen text, media, animations, and even your fonts and colors. 

All of these video elements are fully customizable within Colossyan. You can even add your existing brand kits to ensure the look and feel of your video is aligned with your company branding. 

Step 4: Generate and share

Once you’re happy with your video, the last step is to generate! 

Your final video product will come complete with accurate avatar lip sync with your script, and it will also feature all of the animations you added while editing. 

From there, you’ll be able to download your video in multiple formats – including SCORM if you need to add your video to an LMS platform – or you can simply distribute it via shareable link.

Here is an example of a sales training created with Colossyan: 

Takeaway

The current state of work today has made internal communications more difficult than ever. 

Whereas much of your company’s internal communications might’ve previously occurred in person at the office, the rise of remote work means many teams find themselves spread across different time zones or spending most of their week working remotely. 

Companies are having to find new ways to bridge the communication gaps this has created. Fortunately, internal videos serve as a strong communication tool for delivering engaging messages at scale and improving information retention and team-wide communication. 

And the best part – creating these videos does not have to be overly time consuming. 

With Colossyan, you can create high-quality videos in minutes, allowing you to better engage with your team and replace unnecessary meetings and email threads with a short video message. 

Why not give it a try? Sign up for Colossyan risk-free (no credit card required), or book a product demo with our team to learn more about AI video.