5 Ways to Personalize Your Video Content for Better Results

When it comes to creating engaging video content, connecting with your audience is key. You want them to feel like you’re speaking directly to them, even through premade content. 

The question is, how can you make your audience feel like your content was tailor made for them, even when you’re creating content at scale? 

The answer is personalization. This can come in many different forms – incorporating company branding, using spokespeople, or adding cultural customization are just a few ways you can do so. 

In this blog, we’ll explore the benefits and use cases for personalized videos – as well as five ways you can better personalize your content. Let’s dive in. 

What is personalized video?

A personalized video is content that’s created for a specific group of people or individual viewers, featuring elements that reflect their unique preferences, behaviors, or specific needs. 

The goal of personalized video is to make viewers feel like the content is directly addressed to them, making for a more engaging experience for each viewer that resonates on a more personal level. 

Benefits of personalized video content

Personalizing your video content undoubtedly requires extra time and effort. So why do it? Well, there are actually several benefits to doing so. 

Here’s a look at a few of the main advantages: 

Keeps your audience engaged for longer 

Did you know that personalized videos are 35% more likely to retain viewers compared to non-personalized videos? 

Ultimately, videos that speak to audience needs and preferences make for a more compelling and meaningful viewing experience, which increases the likelihood that your viewers will watch your content all of the way through. 

Just think about the last time you received a completely general sales pitch – you probably felt less than inclined to answer it since it didn’t address your specific use case or pain points. The same is true of video content – proper personalization is imperative in inspiring audiences to take action. 

Boosts conversion rates 

Data suggests that personalized videos have an approximately 16x higher click-to-open rate with 4.5x more click-throughs than non-personalized videos. 

This is likely because personalized content speaks to a viewer’s background, preferences, and needs, making them more likely to engage with the content than they otherwise would’ve. And ultimately, more leads in your sales funnel is likely to lead to more conversions. 

Builds brand recognition and loyalty

Over 90% of marketers agree that personalization helps strengthen and advance customer relationships. Simple efforts to improve the personalization of your video content can have a large impact on how connected customers feel to your company, increasing their brand loyalty. 

Best use cases for personalized videos

With all the positive benefits that we’ve just covered, you’re probably wondering how you can begin personalizing your video content as soon as possible. 

Well, some videos are better candidates for personalization than others. For example, content targeted at a specific audience has the most potential for optimization. 

Here are some different use cases that work especially well for video personalization: 

Employee training videos 

While it may be easy to create generic training videos that lack any sort of branding or personality, training videos are actually one of the best use cases for personalization. 

For starters, having your training videos led by a recognizable figure within your organization may boost engagement with the content since it isn’t coming from a stranger. 

Even if this sort of personalization isn’t possible for your team, adding your company logo throughout your training videos helps create alignment between your company values and the content of the video. 

Customer support content

Customer support content naturally lends itself to personalization, as videos are typically created to help customers resolve a specific issue. 

That said, you may want to consider additional video personalization to boost customer satisfaction with your knowledge base. One way you might do this is by featuring a customer’s dedicated customer support manager in the support video content they receive, that way there’s alignment between the person they’re in touch with and the visual content they watch. 

Sales demos

Sales outreach is already very personalized as it is, with sales representatives usually including your name and a detail from your background in their outreach. 

While it’s easy to add a personal touch to a LinkedIn message or an email, demo videos can be harder to personalize, especially at scale. This is an area where an AI video generator might prove beneficial, as you can personalize your video script to your audience in seconds, without having to actually rerecord any of your content. 

Healthcare 

In the healthcare industry, credibility is extremely important. As a result, any content surrounding patient questions, protocol, or care instructions may benefit from incorporating logos of the hospitals affiliated with the content, or even AI avatars of the doctors themselves. 

This way, patients feel they’re getting information straight from a credible source, rather than a generic video.

5 ways to personalize your video content 

There’s more than one way to upgrade the personalization of your video content. Here’s an overview of some of the top ways you can help your visual content better connect with viewers. 

1. Branded avatars

You’re probably wondering – what’s a branded avatar? 

Branded avatars are AI avatars that embody a brand’s personality or identity, typically through featuring company logos on their clothing. Not only can they help boost brand awareness, but they can help keep your videos looking consistent in every piece of content. 

For those looking to personalize their AI video content, branded avatars are an easy way to add credibility to your videos and better reinforce alignment between your brand and the content being discussed in the video. 

For example, when creating workplace training videos, including a branded avatar is an easy way to hold your audience’s attention for longer and make them feel as though the videos were created specifically for them, instead of training content that’s been recycled by multiple organizations. 

2. Company ambassadors 

If your company already has a spokesperson who is well-recognized among your internal team or customers, integrating their likeness into your videos is an easy way to make your content feel more personalized. 

Many insurance companies excel in personalizing content using this technique. Just think of Jake from State Farm or Flo from Progressive – millions of Americans recognize them and immediately understand their brand association just by seeing their face. 

The challenge with using a company spokesperson is scalability. Getting the face of your company to appear in dozens of videos can be extremely time consuming without an AI video tool to turn their image into an AI avatar.

Fortunately, many AI video generation tools support custom avatars, allowing you to create training content hosted by your CEO, founder, or other ambassador – complete with their actual cloned voice – without them ever having to stand in front of a camera. 

Colossyan is one tool that supports custom avatars – and you can even clone your voice to make your avatar both look and sound like you. Here’s how Colossyan’s custom voices work: 

3. Interactivity 

Interactive video content allows you to personalize videos based on user behaviors. For example, branching scenarios – which act as a sort of “choose your own adventure” framework – allow videos to be personalized based on the user’s understanding of the content. 

While this approach to personalization can be time consuming, it can be extremely beneficial in ensuring that each viewer is served content that’s relevant to their level of understanding. This way, if a viewer chose an incorrect answer on a multiple choice knowledge check, they could be provided with a scenario-based video of why that answer was incorrect, for instance. 

4. Department-specific content 

There’s often a high degree of variability between what various departments may be working on at any given time. Not to mention, each department will have its own set of needs, challenges, and goals, which may mean that one set of workplace training videos isn’t totally applicable to the entire company. 

Segmenting your training videos by department is not only potentially more useful for your team, but it also paves the way for greater personalization within the content, allowing you to directly tie each team’s objectives into the material. 

5. Cultural localization

While a video in English can be watched by anyone who speaks English, it may feel more tailored to viewers in specific countries when it reflects their specific accents, dialects, and cultural preferences.

For example, a viewer in the UK may feel like a piece of video content was tailor made for them if a narrator was speaking in a British accent, for instance. The same goes for currencies, cultural norms, and even the idioms you may use within the video. 

These may seem like minor adjustments, but localization can have a big impact on audience engagement, in addition to demonstrating an understanding and appreciation of the audience’s identity. 

Level up your personalized video content with Colossyan

For teams looking to personalize their video content at scale, there’s no better solution than an AI video generator like Colossyan. 

Colossyan allows you to create professional-quality video content complete with AI avatars and voice narration. There are dozens of different ways you can use Colossyan to add personalization to your videos: 

• With AI avatars of all different ages, ethnicities, and professions, use avatars that look like your audience
• Create a custom avatar of a brand spokesperson to allow them to be featured in content at scale 
• Make your videos interactive by adding multiple-choice quizzes to check audience understanding 
• Automatically translate your videos into 70+ languages, plus a range of different dialects and accents 

And that’s not all – we’ve just released a new branded avatar feature that allows users to further personalize their content to their audience. 

How to add a logo to an AI avatar’s outfit in Colossyan

Adding a logo to your AI avatar’s outfit is simple with Colossyan. Here’s how: 

Begin by creating a new video, or opening an existing one. Then select an avatar that supports logo addition (filtering can help you identify eligible avatars). When your avatar is in shoulder view, you’ll see a modal to add a logo. 

Upload your company’s logo, place it on your avatar, and preview it. That’s all it takes – your branded avatar is ready to be used in your videos. 

Looking for an enterprise-ready AI video solution to create branded video content at scale? Try Colossyan for free today or schedule a time with our team of experts to learn more.