“The digital avatar of our chef was so realistic that people didn’t realize it was AI. The audience was very impressed.”
Celebrating their 50th Anniversary, JRE knew that their event needed to be extraordinary and aimed to impress their audience during the congress.
One of JRE’s pillars is to be at the forefront of technology and innovation, which they wanted to reflect through their content.
Organizing a significant event with limited capacity for content creation required a platform that could help them create professional and efficient content.
JRE recorded footage of their Michelin Star Chef Massimiliano Mascia and sent it to Colossyan’s team to create a professional digital avatar.
Once the avatar was ready, JRE’s team could easily create the event content using Colossyan’s intuitive video platform.
Colossyan supports 70+ languages and 29+ languages for voice cloning, allowing JRE to capture the chef’s Italian accent and use his voice in other languages.
By leveraging advanced AI technologies, we discovered more efficient and impactful ways to engage with our audience. The superior user interface and intuitive design of Colossyan have streamlined our journey from concept to groundbreaking, modern communication methods.”
JRE created a professional digital avatar of their chef, who announced award winners at the event and added a new level of innovation to the celebration.
The audience was very impressed with the event and the avatar, making this AI project a successful way of demonstrating JRE’s future-forward approach.
JRE is now exploring more ways to leverage AI technology, including creating short-form videos with recipes and other relevant content.