How to Make FAQ Videos Without Using a Camera

There were almost 3.5 billion online users consuming video content in 2022. In 2024, close to 165 million users in the U.S. alone watched live video. 

In other words – to say video is necessary for your user engagement strategy would be an understatement. Video presents an easy and straightforward way to communicate information to your audience. 

This is especially true for FAQ (frequently asked questions) videos in which you answer customer questions and troubleshoot common problems they might face. 

But the problem with producing FAQ videos? Not everyone is comfortable in front of a camera. 

Fortunately, with new AI video tools, creating high-quality videos without cameras and on-screen talent has never been easier. In this blog, we’ll show you how to make FAQ videos without cameras, while still creating an interactive and rewarding experience for your audience – all while you remain anonymous.

What is an FAQ video?

Let’s start with the basics. FAQ stands for “frequently asked questions,” and FAQ videos are usually short, 1-2 minute videos that address common questions regarding a product, service, or specific topic. 

Think of it this way – answering numerous online requests and questions manually can be a tedious task, and it will limit your ability to provide top-quality customer support to those who really need it. 

Instead, having a dedicated FAQ page allows you to answer all recurring questions in a single place, allowing your customers to quickly find answers to their inquiries on their own.

Although you can provide written answers on your FAQ page, FAQ videos are more engaging and boost information retention. Viewers typically remember 95% of a message delivered through FAQ videos, but usually only remember about 10% of content when in text-only form.

Overall, FAQ videos are a surefire way to engage with your target audience, resolve their frequent questions, and eliminate blockers that might prevent them from signing up or completing a purchase.

Key benefits of FAQ videos

Still not convinced that faceless FAQ videos are worth your time? Let’s take a closer look at the many benefits to creating FAQ videos that go beyond simply getting your customers’ questions answered. 

Saves time and resources

Manually responding to every customer question takes away resources and time that you could’ve otherwise dedicated to more critical business operations. 

Instead, with a robust library of FAQ videos, your customer service team can spend more time on more complex questions and other high-impact business tasks. And after all, time is money.

More engaging content

A short, well-structured video is much easier to digest than reading long help articles. FAQ videos create a more dynamic and engaging experience for your audience, and can make your material easier to understand. 

The more satisfied prospects are with your customer experience, the more likely they’ll be to take an action or purchase a subscription or leave you an online review.

Plus, with an AI video tool like Colossyan, you can even add branching scenarios to provide highly tailored troubleshooting support within your FAQ videos. 

For example, near the end of your video, you could ask “Did that answer your question?” with yes and no buttons. If a viewer clicks no, they’ll be shown an additional solution to try to solve their problem. If the answer’s yes, then the video ends. 

Download our guide to learn more about how to design effective branching scenarios:

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Better brand consistency

Even the best employees will make a mistake now and then. Creating a strong knowledge base of FAQ videos ensures your customers get a straightforward and uniform answer to their questions every time. 

And from a branding perspective, creating a series of FAQ videos that look and feel the same from one to the next is a great way to ensure your messaging is always in alignment. 

And with a platform like Colossyan that allows you to create faceless AI videos, you’ll also have the option to add AI avatars to your content. 

Think of AI avatars as digital humans that can serve as your very own brand representative. You can add your company logo to their clothing and pair them with any script. Plus, they can speak more than 70 languages, making them great for multilingual FAQ videos. 

Related: The Top 5 Benefits of AI Avatars in Your Video Content

And the best part? Because AI avatars are always available, you can create new videos with them at any time, without having to worry about their availability or changes in appearance. This makes them the perfect choice for creating polished, uniform, and professional FAQ videos. 

How to create an amazing FAQ video in 5 easy steps

Creating your own FAQ videos has quite literally never been easier thanks to text-to-speech video tools. However, a solid process will ensure a strong final product. 

Below, we’ve outlined five steps you’ll want to follow for strong videos. 

Step 1: Identify the most common questions

To create helpful videos, you want to answer questions that your customers are actually asking. To do that, you have to gather a little data. 

If your FAQ videos are for prospective customers, ask your sales team to create a list of the most common questions they receive in product demos, as well as how they typically answer them. Try to prioritize questions that would potentially affect whether someone makes a purchase or signs up for a free trial, as these have the highest impact potential. 

For customer support FAQ videos, ask your customer support team – as well as your customer success team, if you have one – for a list of their most frequent questions, customer surveys, as well as the features involved in their most common support tickets. Pay close attention to the questions with quick fixes to identify areas where a short FAQ video could save the support team a lot of time. 

Step 2: Write a clear and concise FAQ video script

Time for the fun part! Create a short, engaging, and easy-to-understand FAQ video script that uses simple language while still answering the questions you collected in the first step.

Try to avoid jargon that may be unfamiliar to your audience and keep a standard video structure, such as starting with an introduction, explanation of the common questions, and a conclusion. 

Don’t forget to include a CTA (call to action) at the end of the video as well. This might look like “Email us at support@colossyan.com if you have any remaining questions.” That way, your audience knows what to do if the FAQ video wasn’t what they were looking for. 

Pro tip: AI video platforms like Colossyan can significantly speed up the script writing process. With Colossyan’s AI script assistant, users can have Colossyan write a solid script from scratch, or even edit their existing script to improve tone, length, or grammar. 

Step 3: Choose the style of your FAQ video

There are a number of different viewing styles and formats available for FAQ videos. For instance, you could create screen recording videos that walk the viewer through a process, or just have an actor (or AI avatar) sitting in front of the camera explaining a concept without any screens. 

To decide what works best, consider the type of information you’re sharing, and where these FAQ videos will be distributed. 

For example, customer support troubleshooting videos are well suited for screen recording videos with a simple voiceover or talking head, as the screen adds a visual explanation in addition to the audio explanation. 

On the other hand, if you’re creating a video for your sales team that answers more abstract frequently asked questions, then a simple actor in front of the camera should suffice. 

Many people opt for faceless FAQ videos, as they’re easier to create since they don’t require anyone to be on camera. Although this is an easy way to make videos, it isn’t always the most engaging. 

Instead, Colossyan allows you to use AI avatars as your on-screen talent, helping your videos feel more personalized and engaging. You have many options regarding how to use AI avatars in your videos – they can be used as a talking head in the corner of a screen recording, or as a full-body AI presenter on your video’s center stage.

You can also create an AI avatar of yourself with Colossyan, allowing you to create talking avatar videos that still feel personalized to you. And with the option to clone your voice, your custom avatar can sound like you too. 

Step 4: Edit and customize your video elements

By now, you have everything you need to bring your FAQ video to life. 

With Colossyan, this process is simple. Add your script into Colossyan’s script box, and an AI voiceover will be automatically created alongside your high-quality visuals. Or, you can choose an AI avatar from Colossyan’s large library to lip sync the voiceover for added engagement. 

Colossyan also offers a document-to-video feature, which will automatically create a video draft for you based on the document you upload. This is a great option for FAQ videos, as you can upload a simple PDF with your questions and answers, and Colossyan will do the rest. 

Videos created from the doc-to-video workflow will come complete with AI avatars, voiceovers, visual aids, and on-screen text. All you’ll need to do is edit it to your liking. 

But regardless of the video creation software you use, don’t forget to use your own brand kit as well, integrating your colors, fonts, logos, and tone of voice for added brand familiarity and emotional response.

Including subtitles and multilingual translations are also a great way to improve accessibility, and both are possible with Colossyan. 

Step 5: Generate and publish!

Once you’re done editing your AI video, the last step is to generate it! After that, publish it to the necessary channels and FAQ pages. 

Why AI-generated FAQ videos are the future

The use of AI is changing every industry. Business owners and investors understand that AI can help eliminate or reduce the reliance on expensive production time and costly editing. 

FAQ videos generated with AI are a game-changer for any brand, allowing you to produce professional video content at scale.

But make no mistake – AI video tools like Colossyan don’t require you to sacrifice your brand identity or voice to create good-quality content. Instead, by integrating interactive video elements into your content and creating scenario-based videos, you’re able to make viewers feel more immersed in your content and boost their information retention in the process. 

And with better quality content created in less time – at a lower cost – what’s not to love? 

Final thoughts

Producing FAQ videos no longer has to rely on expensive camera equipment you need to rent or maintain a pool of talented actors with impossible schedules to coordinate. 

Instead, you can create powerful, engaging FAQ videos, all generated with AI tools that won’t force you to be in front of any camera.

Colossyan is the all-in-one AI tool that can help you create FAQ videos at scale. As the leading AI video generator for workplace communications, Colossyan helps you bring your brand voice to life through personalized videos, all with the goal of helping you use your FAQ videos to deliver a better customer experience. 

With features like branching scenarios, 200+ AI avatars, and multilingual support, Colossyan has everything you need to create high-quality FAQ videos. 

What are you waiting for? Try Colossyan 100% risk free today, or book a demo to learn more.