Why Personalized Video Is the Key to High-Impact Marketing

With so much content vying for our attention every day, it’s never been more important for brands to connect with customers on a personal level. 

Personalized video marketing – in other words, marketing videos that are customized and relevant to each of your audience segments – stands out as one of the primary ways organizations are connecting with new audiences at scale to build more engaged customer relationships. 

In fact, 78% of CMOs think custom content is the future of marketing, so learning how to drive results with personalized marketing videos has never been more timely. 

In this blog, we’ll take a closer look at personalized video marketing – what it is, the many benefits it offers, and key use cases that can inspire you. We’ll also share insights on how to scale your personalized video marketing campaigns so that they make a lasting impact. 

What is personalized video marketing?

Personalized video marketing is a strategy where video content is customized for individual viewers or audience segments based on their preferences, behaviors, or demographic information. 

For example, a B2B software company might send personalized product demo videos to a prospective customer, highlighting specific features that are relevant to a prospect’s industry and role within sales videos.

In general, personalized marketing efforts strive to address specific audience pain points, making the viewer feel like they’re being addressed directly and fostering deeper engagement in the process. 

Here’s a clip I love from the movie Minority Report that imagines personalized advertising in the future: 

Personalized video marketing vs. traditional marketing videos

A personalized video campaign typically uses data-driven insights to create dynamic and customized experiences tailored to a viewer’s needs, whereas traditional video marketing offers one-size-fits-all messaging. 

Not all personalized marketing videos are created equally – some may be hyper-personalized and address a viewer by name, whereas others will simply be tailored to a viewer’s industry. 

Regardless, personalized videos are highly targeted in a way traditional marketing videos are not.

Examples of personalization techniques

Adding personalized video to your marketing strategy can take shape in several different ways. 

Here are a couple of personalization techniques you may want to consider:

Using personal details to address the viewer

One of the easiest ways to create a sense of direct communication with viewers is by incorporating their name, company, job title, or industry into the video.

This makes viewers much more likely to stick around for the whole video, as there’s a heightened sense that the video was made just for them. 

But how can you go about adding these personal details into videos at scale? AI video tools like Colossyan can help you take data from your CRM or email lists and generate thousands of variations of the same video with customized text. 

Book a demo to learn more about Colossyan’s API capabilities.

Curating custom recommendations for the audience

Custom recommendations involve analyzing a viewer’s past behavior – such as previous purchases, searches, or watched content – to serve video content that aligns with their interests.

This might mean you serve a viewer with video ads focused on the feature pages they recently viewed on your marketing website, for example. 

Giving viewers control over their experience

Interactive videos allow viewers to choose their own journey within the content, making experiences more engaging and tailored. These could include branching scenarios, quizzes, or any other clickable video elements. 

Benefits of personalized video in marketing

The rise of personalized video in marketing isn't just a trend – it's backed by impressive results that demonstrate its effectiveness. 

Here’s a brief overview of the benefits you can expect:

Stronger brand relationships and loyalty

When customers feel recognized and valued, they’re more likely to build a lasting connection with your brand. Personalized videos foster this relationship by making interactions feel personal and meaningful.

Also read: Personalizing Corporate Videos With AI Avatars: A Guide

Better conversion rates

Personalized videos drive conversions by delivering relevant content at the right time. In fact, personalized videos have around 16 times higher click-to-open rates than generic videos, and they can boost conversions by 500%. 

Enhanced customer experience

Personalized videos make complex information more digestible and engaging. Whether it’s onboarding a new customer or explaining a product feature, customized video content ensures that each viewer receives information in a way that makes sense to them.

5 ways to use personalized videos in your marketing campaigns

The versatility of personalized video content makes it an ideal tool across various stages of the customer journey. Here are some key use cases:

1. Marketing email campaigns

Send personalized videos via your email campaigns to stand out in cluttered inboxes. Whether you add personalization to your monthly newsletter or a simple “Thank you for your purchase” email, using your customer’s name in your video communications can create a lasting impression.

2. Personalized video ads

Dynamic video ads on platforms like Facebook and YouTube can be personalized based on user demographics or past interactions, making your ads more likely to resonate with your audience.

Although you won’t be able to personalize ads on a personal level using social media platforms, segmenting ads still improves your ad relevance, leading to higher engagement and ROI.

Plus, a recent survey showed that 71% of respondents prefer ads that are tailored to their personalized interests. 

3. Product onboarding

Simplify the onboarding process with personalized explainer videos that address individual customer needs. For instance, SaaS companies can use tailored videos to guide users through their specific account setup or highlight features relevant to their use case or industry.

4. Personalized customer support

Making your customers feel as though they’re receiving one-on-one assistance when issues arise is a key way to strengthen customer satisfaction and build a strong customer-first reputation.

Personalized videos can go a long way in the customer support space, as you can create a knowledge base of personalized troubleshooting videos that address a customer’s unique problem or question (and with AI video, it’s easy to create these videos at scale). 

Related: How to Upgrade Your Customer Service With AI Video

5. Retargeting campaigns

Win back potential customers with personalized retargeting videos. Sending a personalized video message can remind viewers of abandoned carts, offer tailored discounts, or reinforce the benefits of your products.

How create personalized marketing videos at scale

While personalized video marketing might sound great in theory, 46% of marketers cited a lack of time as the biggest obstacle to creating personalized marketing content. 

This is where an AI-powered video platform like Colossyan comes in. 

With features like AI avatars, text-to-speech voiceovers, brand kits, and multilingual translation, Colossyan allows your team to create personalized marketing videos at scale. 

Plus, you won’t need to pick up a camera or even record yourself in order to create these studio-quality videos – simply pick an AI avatar and they’ll star in your videos for you. 

Here’s an overview of some of Colossyan’s other key features for video personalization:

• API integration: Automate personalization by integrating your CRM or marketing automation tools with Colossyan’s API to rapidly create personalized variations of a single video.
• Instant AI avatars: Create an AI avatar of yourself that can speak 30+ languages, using only 15 seconds of footage – or choose from Colossyan’s library of 200+ avatars.
• 600+ AI voices: Cater to global audiences with Colossyan’s large AI voice library, allowing you to easily localize content based on languages or accents.
• Branching scenarios: Deliver content that’s relevant to your team by letting their choices dictate the videos they’re shown next.
• Video analytics: Access insights into the average watch time and engagement rates of your videos to ensure that your content is properly resonating with your audience. 

Ready to harness the power of video personalization?

‍Book a demo or try Colossyan for free today to experience how personalized video can transform your business. 

Takeaway

Whether you’re looking to build stronger relationships with customers, boost engagement, or increase conversions, personalized videos are the key.

And personalized video content is no longer a luxury – it’s a necessity in today’s competitive landscape. 

By delivering tailored content that resonates with individual viewers, brands can achieve unparalleled levels of engagement, loyalty, and conversions. 

Don’t forget to sign up for Colossyan to create personalized videos that drive real results today.